Texas A&M field undergoes renovations to video & audio technologies
By Bobby Schaible The Battalion

July 5, 2006

College Station, TX (CSTV U-WIRE) -- Fans visiting Kyle Field may be able to watch football games in a new way after technological upgrades are implemented.

Advanced technological and audio equipment, including a video monitor and video ribbon boards are already being installed in Kyle Field and the changes will be complete before the 2006 football season.

The changes come after a February decision by the Texas A&M Board of Regents to sell the University's multimedia rights to Learfield Communications.

Some feel that the new sound system, the hundreds of feet of ribbon video board and the 53-by-73 foot video board will make the Saturday afternoon experience unlike any other previous experience at Kyle Field.

"The traditions and pageantry surrounding Aggie football at Kyle Field are already the best in the country," said Jeff Schmahl, senior associate athletic director for external operations. "With the new video board, we are enhancing the fan's experience."

To make room for the renovations, the lettering that reads "Welcome to Aggieland" and "Home of the 12th Man" will be relocated. The fan-familiar phrases that have been in Kyle Field for more than 15 years were the Class of 1988's gift to the University.

The public has viewed the changes as an overall positive thing, said Amy Glass, brand manager for the Association of Former Students.

"There haven't been a ton of complaints (about the renovations)," Glass said. "But there was some concern about the relocation of the 'Home of the 12th Man' (sign) since it was a class gift."

The decision to relocate the lettering was not made without consulting representatives of the Class of 1988.

After meeting with agents from the class, the decision was made to move the phrases to the fascia of the third deck. "Home of the 12th Man" will remain on the east side of the stadium and "Welcome to Aggieland" will move across the field to the west side of the stadium.

"We feel that A&M has one of the best game-day atmospheres in all of college football," Glass said. "As an advertiser, I'm personally excited to see the screen and ribbon boards going up. As for the overall feeling toward the changes, we just have a wait-and-see outlook."

(C) 2006 The Battalion via CSTV U-WIRE

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