Humanitarian Bowl Gets New Sponsor
Sponsorship starts with the 2007 Roady's Humanitarian Bowl, runs through 2009
May 31, 2007
Executives with the bowl played on the blue turf at
The sponsorship starts with the 2007 Roady's Humanitarian Bowl and extends through the 2009 season. It coincides with the bowl's new three-year television contract with ESPN and conference agreements with the ACC and WAC.
"Roady's is a great fit," said Milford Terrell, chairman of the Humanitarian Bowl. "They are a local company that brings great energy and enthusiasm for our bowl and a geographic footprint that mirrors that of the ACC and WAC."
On its Web site, the company says it has more than 350 retail locations in 45 states.
This year's game is scheduled Dec. 31.