Coach Matt Doherty Headlines June C School

C School teaches coaches to be more effective communicators and leaders

Matt Doherty headlines June C School

Matt Doherty headlines June C School

June 1, 2006

Dallas, TX - SMU Men's Basketball Coach Matt Doherty headlines a distinguished faculty for the June 10th C School at Collin County Community College's Central Park Campus. Coach Doherty joins Dallas Morning News sportswriter Calvin Watkins, University of Texas at Arlington Athletic Director Pete Carlon, University of Texas at Dallas Professor Laurie Ziegler and Texas Tech University development officer Chris Chapman as the instructors for this session.

"C-School is a great course to help coaches develop the necessary tools to succeed in today's complex environment of athletics," says Coach Doherty. "There is so much more than X's and O's involved in leading a team!" Coach Doherty will headline the afternoon instruction. During lunch he will share personal leadership lessons with the class, followed by a brief Q&A session.

There are two ways for individuals to participate on the 10th. 1) Is to attend the full session for $50 or 2) attend the luncheon with Coach Doherty for $20. Make sure to designate this on the registration form. Registrations are due by June 7, 2006; the forms are available on-line at www.the-c-school.com. Lunch will be provided.

CLASS SCHEDULE • Welcome and brief overview • Personal Assessment I • Developing a Personal Message • Development and Fundraising • Working with the Media • Lunch: Leadership Lessons • Negotiation Principles • Interviewing for Success • Ethical Leadership • Personal Assessment Evaluation • Closing

Matt Doherty Coach Doherty's illustrious career includes coaching at the highest levels as well as affiliations with some of the best teams, coaches and players in the game's history. He played alongside Michael Jordan and James Worthy at the University of North Carolina under legendary coach Dean Smith. Doherty became the 16th head coach in SMU history on April 24, 2006. He is one of most heralded coaches ever to come to SMU, bringing with him 16 years of coaching experience, eight NCAA Tournament berths, seven conference titles, a Final Four appearance and the 2001 Associated Press National Coach of the Year award.

ABOUT C SCHOOL C School is the pre-eminent professional and personal development program available to coaches. The C School curriculum applies advanced communication, political, and business techniques to modern-day coaching scenarios in order to adequately prepare coaches for career advancement. At the completion of C School, coaches will have:

1. Learned how to communicate better vertically (with athletic directors, school leadership, officials, etc) and horizontally (parents, peers, boosters and the press);

2. Developed business skills that will lead to enhanced performance both for their organization (the team) and themselves; and

3. Become a more effective and values driven leader.

C School is business school for coaching professionals; it is for all coaches regardless of gender or sport. The classes are taught by leading practitioners in their respective fields. The goal of C School is to provide coaches the personal and professional development tools needed to accelerate their advancement through the coaching ranks.

For additional information regarding C School please visit www.the-c-school.com or contact Michael Sorrell (214-942-4599) or Laura Dixon (972-741-9737). #################### Direct All Media Inquiries to: Jeremis Smith 817-538-3063 Jsmith@the-c-school.com

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