October 27, 2003

NEW YORK, CSTV: College Sports Television (www.cstv.com), the fastest growing independent cable network, and NIKE have entered into a programming, marketing and advertising partnership that will include video-on-demand, broadband and retail components. CSTV, the first "post-30-second commercial" television network, will also play an integral marketing role in the introduction next month of the new Nike Training initiative, and will have its programming incorporated into Nike's Football Rivalry Series this fall.

In addition, Nike will become the sponsor of and will assist in developing Nike Training Camp, a CSTV original program series produced in high definition that will premiere Sunday, November 23. Nike Training Camp will feature top coaches across various college sports sharing their keys to success through instruction, training techniques and motivation for aspiring college and amateur athletes. The November 23 premiere (5 p.m. ET/2 p.m. PT) will feature Gary Williams, head men's basketball coach at the University of Maryland, whose 2002 team won the NCAA national championship.

The CSTV-Nike partnership will result in joint marketing programs meant to drive in-store traffic to Nike products and drive digital cable and video-on-demand distribution. Joint partnerships between key Nike retailers and CSTV cable affiliates will support CSTV and Nike's video-on-demand and broadband offerings. CSTV is committed to providing unprecedented national exposure for student-athletes participating in more than 25 sports at over 1,300 colleges while maintaining the integrity of intercollegiate athletics.

The Nike Football Rivalry Series consists of a customized Nike mobile unit that makes stops during the fall at the best rivalry games in football, enabling football fans nationwide to experience an array of Nike products and content. CSTV will create on-air reports and other programming originating from the mobile unit that will air within select CSTV programming.

In addition to Williams, other coaches already scheduled to participate in Nike Training Camp are Mike Davis, Billy Donovan and Bob Huggins, men's basketball coaches at Indiana, Florida and Cincinnati, respectively, as well as North Carolina women's soccer coach Anson Dorrance and Stanford women's volleyball coach John Dunning.

"Creating a broad relationship with the world's pre-eminent maker of sports performance apparel, footwear and equipment will enable CSTV to tap into a wealth of resources that will ultimately benefit our viewers and distribution partners," said Chris Bevilacqua, co-founder and executive vice president, CSTV. "Our abilities to tap into non-traditional marketing and promotional opportunities, while taking advantage of our existing assets, will bring enhanced value to our respective constituencies. Nike's commitment to college athletics is consistent with our mission of growing the college sports landscape through increased participation, attendance, television audience and community involvement."

"College sports has long been an integral part of Nike's culture, with its passion and loyalties not found elsewhere," said Adam Helfant, vice president, United States sports marketing, Nike. "CSTV's ability to create unique and proprietary programming and marketing programs across multiple media platforms will enable us to enhance our already significant commitment to college sports."

Coaches Already Scheduled To Participate In CSTV's Nike Training Camp

Gary Williams' Maryland team captured the 2002 NCAA national championship and, all told, Williams has led the Terps to 10 straight NCAA tournament berths, seven trips to the Sweet Sixteen and two Final Four appearances

Mike Davis is the first coach in Indiana history to begin his tenure with three straight 20-win seasons and three straight NCAA tournament appearances; in just his second season (2002), he directed the Hoosiers to the 2002 NCAA national championship game and their best record (25-12) in nine years

Billy Donovan has led Florida to the 2002 NCAA national championship game and four other NCAA tournament appearances in his seven years as coach of the Gators

Bob Huggins is the winningest men's basketball coach in Cincinnati history; his Bearcats have advanced to one NCAA Final Four, three other Elite Eights, and have advanced to postseason play in each of his 13 seasons as head coach

Anson Dorrance has been at the helm of the North Carolina women's soccer program for 25 years; the Tar Heels have won 17 national championships under his watch and he has produced such stars as Mia Hamm and Carla Overbeck.

John Dunning is in just his third year has head coach of the Stanford women's volleyball squad, but his inaugural team (2001) won the national championship and his 2002 squad was national runner up.

CSTV (www.cstv.com), the first 24-hour college sports network, is available to approximately 15 million homes nationally on cable and satellite. The network is available on Adelphia and Insight systems and on DirecTV. For information on CSTV availability in particular markets, consumers can log on to www.cstv.com or call their cable or satellite operator.

CSTV: College Sports Television, the new home of college sports, boasts the most in-depth sports coverage of 1,300 universities and colleges encompassing 360,000 student-athletes at every level of college sports. With a potential audience of 110 million college sports fans and alumni, the network televises live regular season and championship events across a broad spectrum of men's and women's college sports, including football, basketball, baseball, soccer, ice hockey, volleyball and lacrosse. The network has long-term programming and marketing agreements with more than 30 athletic conferences, including the Atlantic 10, Big East, Big Sky, Big Ten, Big 12, Big West, Conference USA, Ivy League, Mountain West, Sun Belt, WAC and West Coast. For more information on CSTV, log on to www.cstv.com.

College Sports Television was co-founded by President/CEO Brian Bedol, Chairman Stephen Greenberg and Executive Vice President Chris Bevilacqua. Bedol and Greenberg co-founded Classic Sports Network, which they sold to ESPN and which is now ESPN Classic. Bevilacqua is a former senior executive with Nike Inc., where he headed the company's successful foray into the college market. For more information on College Sports Television, log on to www.cstv.com.