Big Game For The Big Easy: CSTV To Donate All Profits Of Tulane-Mississippi State Football Game And Special Event Production
Partnership Between Boys & Girls Clubs And CSTV's Field & Dreams Foundation To Focus On Rebuilding Youth Athletic Programs And Community Facilities In Area Hit By Hurricane
Sept. 7, 2005
Under the banner of "Big Game for the Big Easy," CSTV said that all advertising proceeds from this broadcast - the first game of Tulane's 2005 fall season -- will be donated, in conjunction with the Boys and Girls Clubs of America, to create funding to rebuild youth athletic programs and community playing fields in the area. Originally to have been played in
According to Brian Bedol, CEO of CSTV, "Scott Cowen, the president of Tulane, has asked that all Tulane athletic teams play their fall sports this year as a way of `carrying the torch for the region.' For CSTV, this is an important opportunity to help light that torch, and illuminate specifically the benefits that organized sports can bring to the healing and recovery process for children in the entire area. These funds will be specifically earmarked through CSTV's Fields & Dreams Foundation to help communities directly affected by the devastation of Hurricane Katrina in the longer-term rebuilding process," said Bedol. The Boys & Girls Clubs are a partner in CSTV's Field & Dreams Foundation.
CSTV anticipates broad support from advertisers, cable, broadband and satellite companies, and is currently contacting its distribution partners to ensure the widest distribution possible for this fundraising broadcast. "With broad exposure, we believe we can get significant donations from national advertisers, plus give viewers around the country an opportunity to contribute throughout the game," Bedol said.
Pre-game and half-time programming will focus on some of the stories of college athletes and their families affected by the hurricane. Full distribution details and subsequent sponsorship announcements will be forthcoming over the next two weeks.
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