August 11, 2003

NEW YORK - Announced just before the one year out date from the Opening Ceremonies of the 2004 Athens Olympic Games, CSTV: College Sports Television (www.cstv.com), and the United States Olympic Committee announced a strategic broadcast partnership that will increase television exposure for 39 Olympic sports, National Governing Bodies (NGBs) and U.S. Olympic hopefuls. The outcome of this partnership will include a year-round television program dedicated to Olympic sports and athletes.

The partnership will give CSTV broadcast rights to national and international championship events involving 39 Olympic sports represented by the USOC and its NGBs. As part of its long-term commitment to showcase amateur athletes and future Olympic champions, CSTV will produce and televise U.S. Olympic Pursuit, a regularly scheduled year-round block of original programming of Olympic sports events. U.S. Olympic Pursuit will be a chronicling of the journey U.S. athletes experience as they strive to represent America at the 2004 Olympic Games in Athens, Greece and the 2006 Olympic Winter Games in Turino, Italy. U.S. Olympic Pursuit will premiere this fall.

Similar to the original sports feature show, Wide World of Sports, U.S. Olympic Pursuit will be a creative showcase of Olympic sports coverage, ranging from athlete profiles, edited event highlights and special features on a variety of Olympic sports, news and topics. CSTV will also televise domestic and international championship events and will have access to archived USOC event, documentary and other programming.

"Student-athletes have traditionally played a prominent role in the Olympic movement, and this partnership will enable CSTV to showcase these top collegians in their quest to represent their country in the Olympic Games," said Keith Allo, USOC chief of entertainment properties. "This partnership is a natural fit. Our athletes will benefit greatly from CSTV's coverage and the exposure they will get on U.S. Olympic Pursuit," Allo added.

"I was surprised to learn how many student-athletes have won Olympic medals," said Brian Bedol, president and CEO, CSTV. "The pursuit of Olympic gold is extremely important to them, and this USOC partnership is a great way to extend our support as student-athletes seek to excel on the international level. Our relationship with the USOC and its NGBs helps fulfill our mission of offering viewers the 'best of the best' of college and amateur athletics. This agreement is consistent with our goal of accelerating the growth of college and amateur sports in the United States."

For CSTV, the partnership provides viewers with compelling programming of rarely televised Olympic sports as well as coverage of the world's best amateur athletes. The partnership also helps expands the category of Olympic sports coverage and will funnel viewers to the national U.S. broadcast of the Olympic Games and Winter Olympic Games shown on NBC.

"CSTV will offer fans an unprecedented year-round preview of U.S. Olympic athletes in world-class events leading up to next year's Olympic Games in Athens, Greece, and in future Summer and Winter Olympic Games," said Chris Bevilacqua, co-founder and executive vice president, CSTV.

"The CSTV-USOC partnership is terrific news for Olympic sponsors, as it opens the door to countless promotional opportunities with Olympians," said Chuck Fruit, senior vice president, worldwide media and alliances, The Coca-Cola Company. "We can enhance the value of our Olympic sponsorship by creating integrated marketing programs that bring Olympians and the Olympic movement to the public on a daily basis, instead of every four years."

"Our partnership with CSTV is an outstanding opportunity to provide additional exposure for our Olympic sports and athletes," said Allo. "CSTV will provide us with a national platform to promote the on-field successes and compelling human interest stories of our athletes. By working with our National Governing Bodies, CSTV will give sports fans the opportunity to follow U.S. Olympic athletes, charting their progress against the toughest competition in the world as they prepare for the pinnacle of amateur athletics, the Olympic Games."

CSTV is available nationally on satellite and cable. For information on how to receive the network, log on to www.cstv.com. For information on U.S. Olympic athletes and the U.S. Olympic Team, visit www.usolympicteam.com.

College sports and student athletes have always been a pipeline for creating Olympic athletes. See below for some facts about student athletes at the Olympic Games. Photos are available upon request.

Student-Athletes at the Olympics

College student-athletes have played a prominent role in past Olympic Games:

• Stanford student-athletes won 16 gold medals, and 18 overall medals, at the 1996 Atlanta Olympic Games; at the 1992 Barcelona Olympic Games, Stanford would have placed 9^th in the world with its 10 gold medals if it were a country; 34 athletes and coaches associated with Stanford competed in the 2000 Sydney Olympic Games

• The Ivy League sent 70 alumni to the most recent Summer and Winter Olympics, winning 7 gold, 14 silver and 3 bronze medals

• Florida has sent 105 student-athletes to the Olympics since 1968, producing 35 gold medals and 68 medals overall; in the 1984 Los Angeles Olympic Games, the 13 gold medals and 19 overall medals won by Florida swimmers would have placed the Gators second behind the U.S. in swimming medals, and 14^th in overall medals; 23 Gators participated at the 2000 Sydney Olympic Games, which would have ranked Florida 24^th among all countries

• Texas student-athletes have won a total of 47 gold medals and a total of 82 medals, including 9 gold medalists and 9 silver medalists at the 2000 Sydney Olympic Games

Student-Athletes As Part of the Olympic Movement

• Natalie Coughlin, the world record-holder in the 100-meter backstroke, is a psychology major at California-Berkeley and was named ìNCAA Swimmer of the Yearî twice.  Natalie is a 2004 U.S. Olympic hopeful.

• Jennie Finch, 2002 Softball World Championships gold medalist, was a two-time national softball player of the year at the University of Arizona and holds the NCAA record with 60 straight pitching victories.  Jennie is a 2004 U.S. Olympic hopeful.

• Cael Sanderson, the first wrestler to go undefeated throughout his entire career, was 159-0 wrestling for Iowa State and is the three-time defending national freestyle champion.  Cael is a 2004 U.S. Olympic hopeful.

About The United States Olympic Committee
The United States Olympic Committee is America's premiere sports organization and is the custodian of the U.S. Olympic Movement. The USOC is the moving force for support of sports in the United States that are on the program of the Olympic, Paralympic and Pan American Games. The USOC is recognized by the International Olympic Committee (IOC) as the sole agency in the United States whose mission involves training, entering and underwriting the full expenses for the United States teams.

About CSTV: College Sports Television
College Sports Television has long-term programming and marketing agreements with 27 Division I athletic conferences, including the Atlantic 10, Big East, Big Sky, Big Ten, Big 12, Big West, Conference USA, Ivy League, Mountain West, Sun Belt, WAC and West Coast. The network televises live regular season and championship events across a broad spectrum of men's and women's college sports, including football, basketball, baseball, soccer, ice hockey and lacrosse. Dedicated to offering the widest variety of college and amateur athletics, College Sports Television provides the most in-depth sports coverage of 1,200 universities and colleges involving 360,000 student-athletes across all of the major conferences at every level of college sports. For more information on College Sports Television, log on to www.cstv.com.

College Sports Television was co-founded by President/CEO Brian Bedol, Chairman Stephen Greenberg and Executive Vice President Chris Bevilacqua. Bedol and Greenberg co-founded Classic Sports Network, which they sold to ESPN and which is now ESPN Classic. Bevilacqua is a former senior executive with Nike Inc., where he headed the company's successful foray into the college market.