CSTV.com And USA Today Enter Digital Marketing Partnership

CSTV digital assets CSTV XXL, GameTracker and original video to be distributed across USATODAY.com


Jan. 23, 2008

NEW YORK, NY, January 23, 2008 - CSTV.com, the leading Interactive collegiate sports media service and division of CBS Sports, today announced a digital marketing partnership with USA TODAY whereby several of CSTV's assets, including CSTV XXL and GameTracker will be made available on USATODAY.com. The partnership will allow for much greater visibility of CSTV content while giving USATODAY.com's users access to the best live coverage of collegiate sporting events on the Internet.

 

"This partnership offers a tremendous opportunity for exposure of CSTV.com's first-class content, particularly in the area of live video of collegiate sporting events, to a rabid fan base of sports enthusiasts at USATODAY.com," said Tom Buffolano, Vice President and General Manager, Subscription Services, CSTV Networks.

 

"USATODAY.com is continually looking for new and interesting content offerings for our readers.  CSTV.com's exceptional coverage of college sports, especially the live video and audio programming, is a great addition to our Interactive service," said Jeff Webber, publisher of USATODAY.com and senior vice president of advertising for USA TODAY.

 

Through this partnership, USATODAY.com users will have access to a customized CSTV XXL player offering the most comprehensive live and on demand video coverage of college sports on the Internet. Along with highlights, press conferences and coaches' shows, CSTV XXL broadcasts thousands of live and on demand games from more than 100 top schools and conferences in 30 different men's and women's collegiate sports.

 

CSTV's GameTracker product, which allows fans to follow live play-by-play of collegiate sporting events through a real-time statistical interface, will be offered on multiple pages, including the Sports front, college fronts and scores page, in the USATODAY.com sports section. A daily schedule of content can be found at http://liveeventcentral.usatoday.com.  

 

In addition to CSTV XXL and GameTracker, CSTV plans to syndicate short-form video clips to USATODAY.com under a new co-branded sports tab. Clips including event highlights, press conferences and original video will be available to USATODAY.com users by the Spring of 2008.

 

About CSTV Networks

 

CSTV Networks, Inc., part of CBS Sports, is the leading digital and cable programming company dedicated to college sports. Connecting more fans to more college sports than any other company, its many platforms for programming distribution include CSTV, a national cable and satellite programming service, televising regular-season and championship events for 35 men's and women's college sports; CSTV.com and its network of nearly 215 official athletic sites; CSTV XXL and All Access, broadband services providing live audio and video of more than 10,000 events annually; as well as satellite television and radio, in-flight entertainment, wireless networks and more.  For more information about CSTV and for the latest collegiate sports news, scores and information, please visit cstv.com.

 

More information about CBS and its businesses is available at www.cbscorporation.com.

 

About USA TODAY

 

USA TODAY is the nation's top-selling newspaper. It is published via satellite at 34 locations in the USA and at four sites abroad. With a total average daily circulation of 2.3 million, USA TODAY is available worldwide. USA TODAY is published by Gannett Co., Inc. (NYSE: GCI). The USA TODAY brand also includes: USATODAY.com, an award-winning news and information Web site that is updated 24 hours per day; USA TODAY Sports Weekly, a magazine for enthusiasts of college and professional football and baseball; USA TODAY Mobile, offering up-to-the minute news and information on a variety of mobile platforms and devices; and USA TODAY LIVE, the television arm of the USA TODAY brand that brings the spirit and quality of the newspaper to television.

 

For Information Contact:

Alex Riethmiller, CSTV.com (954) 489-4235 ariethmiller@cbs.com

Heidi Zimmerman, USA TODAY (703) 854-5304 hzimmerman@usatoday.com

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